Measuring User Engagement (Synthesis Lectures on Information Concepts, Retrieval, and Services)
Mounia Lalmas, Heather O'Brien, Elad Yom-Tov
[PDF.ni54] Measuring User Engagement (Synthesis Lectures on Information Concepts, Retrieval, and Services) Rating: 3.94 (497 Votes)
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User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation that successful applications are not just used, but are engaged with. Users invest time, attention, and emotion in...
You easily download any file type for your gadget.Measuring User Engagement (Synthesis Lectures on Information Concepts, Retrieval, and Services) | Mounia Lalmas, Heather O'Brien, Elad Yom-Tov. I really enjoyed this book and have already told so many people about it!
